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Italian Pavilion on Alibaba: launch of the 2nd edition on Tuesday

ROME - The second edition of the Italian Pavilion on Alibabà will be officially launched next Tuesday, November 8, at 3.00 pm at the headquarters of the Ice Agency in Rome. After the success of the first edition, in fact, the agreement between the Ministry of Foreign Affairs and International Cooperation, the ICE Agency and Alibaba.com has been renewed.

The agreement will give 1,000 Italian companies the opportunity to access "free of charge" on Alibaba.com, the world leader in B2B platforms, and to enter the Italian Pavilion, a showcase of Made in Italy that is promoted to over 40 million buyers of the platform with specific promotions.

The showcase is promoted throughout the year through a series of marketing initiatives and events around the world. Companies will receive support for registering on Alibaba.com and will be guided in using the platform to make the most of the internationalization opportunity.

In addition, for 24 months, the companies selected for the project will have the advantages of a Global Gold Supplier on the Alibaba.com platform without having to bear the cost of membership and an advertising budget of 1,800 USD, which will be funded by the ICE Agency.

Alibaba.com is the digital export portal that allows international buyers to search for producers of goods worldwide, in all product categories. To date, with 200 million registered users, 40 million active buyers from over 200 countries, it represents the world's largest B2B trade platform.

Participation in the project is reserved for companies that do NOT already have a paid account on Alibaba.com and who have not participated in the first edition of the call.


(aise)

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