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The Italian and international leaders of the network awarded in Rome in an evening event

The first research on digital leadership carried out by Agi and Doing unveiled them

The results of the research will be unveiled during the event at the Ara Pacis in Rome that will reward the Italian and international leaders of the network. The appointment will also be live on the web Wednesday 6 December from  18.30 Italian time which you can see here:

Italian showbiz & web star, sport star, brand, opinion leader, business leader: all are protagonists in their own field. But who among them are the real leaders of the digital arena?

The answer is in an index.

It is called i-Leader Index and through a qualitative and quantitative analysis of the digital presence it measures the ability to be an online leader. The index was created by the Agi press agency and applied in the first research on digital leadership, conducted in collaboration with Doing, an Italian digital business company and TalkWalker, a leading social media monitoring platform.

The research was conducted online on a selection of public personalities and brands organized into 5 categories: Opinion Leader, Sport Star, Showbiz & Web Star, Business Leader, Brand in Italy. For each category, the i-Leader index analyzed 4 key indicators: engagement, reach, popularity and sentiment.

Agi Agenzia Italia ,   is one of the main Italian news companies. With 9 editorial offices in Italy, an active network of correspondents and partnerships in over 50 countries and news produced in 4 languages (Italian, English, Chinese and Arabic), 7 days a week, ensures the creation of value through news, interviews, surveys, factchecking with certifiable numbers and data, live streaming and video services to give radio, TV and newspaper journalists all the tools to go beyond slogans.

DOING   is a digital business company with 5 offices, including 1 in the United Arab Emirates and one in Malaysia, a turnover of over 24 million euros, 220 talents and an international network made up of the best independent agencies of the world. DOING combines consulting, creativity, content and technology to offer its customers the best marketing, communication, digital transformation and data solutions.

Talkwalker  is a social listening and social media analytics company that helps over 1,000 brands and agencies maximize the impact of their digital strategy by offering an easy-to-use platform that helps them secure, measure and promote the brand globally, on all communication channels.

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